Your products, readable everywhere.

Barcodes, ECCnet product records and GS1 QR codes for food brands across Canada. We take care of it, from the number to the page.

Book 15 minutes See how it works
Scan it with your phone. It's a real demo: the code opens the page of a fictional product.
See what the phone sees

One code for the checkout.
One for the phone.

The barcode gives a number. The GS1 QR code gives the same number, plus a page.

A web address, built to a rule.

  1. id.yourbrand.caYour domain. The page belongs to you.
  2. /01/The GS1 rule: what follows is a product number.
  3. 09506000134352Your GTIN. The same number as your barcode.

A 2D-ready checkout reads

09506000134352

Just the number. No internet. Beep.

Checkouts in Quebec don't read this code yet, and GS1 Canada names no Canadian retailer that does. Your current barcode stays on the pack.

The phone opens

id.yourbrand.ca/01/… Pot Témoin Wild blueberry jam Ingredients Allergens Nutrition Facts Where to buy EN · FR

A product page, in English and French.

Open the demo page

The label is printed once. The page changes whenever you want.

A summer recipe, a new size, the stores that carry you, a contest, a recall notice: tell us what to change and we update the page, without reprinting a single label.

It's the only part of your packaging that can still change after it's printed. And it works today, on any phone.

What stays on the pack.

The code replaces nothing. Ingredients, allergens and the Nutrition Facts table stay printed, in English and French, as federal rules require across Canada. The page adds to the label. It never takes anything off it.

Your data, ready when Loblaw, Sobeys or Metro ask for it.

According to GS1 Canada, selling to Loblaw, Sobeys or Metro means having your products in ECCnet, its product registry. We load your data, arrange for your samples to get to GS1 for photos, then publish the record.

What we do for you

Your barcodes, checked

We check your GTINs, then the size and placement of every barcode in your files, before anything goes to the printer.

You get a one-page report, code by code.

Your ECCnet records, published

We load your product data into ECCnet, fix whatever is holding up validation and publish the records for your retailers. Loblaw, Sobeys and Metro require it, though it doesn't guarantee a listing. GS1 Canada bills its fees to you directly, and we add no markup.

You get published records your retailers can look up.

Your GS1 QR code, with a living page

A QR code on your own domain that opens a product page in English and French. Recipes, new sizes, where to buy, promotions: you tell us what to change, we update the page, and nothing gets reprinted. We check it against the same rules as your label.

You get a print-ready file for your printer, and the page, live.

The first week

The 2D code, without the hype

  1. Today

    The GS1 QR code already opens on any smartphone. Checkouts in Quebec don't read it yet, and GS1 Canada says many Canadian retailers are still assessing whether their systems are ready.

  2. End of 2027

    Ambition 2027, also called Sunrise 2027: GS1's global goal for retail checkouts to be able to read 2D codes. It's a target for retailers, not an obligation for brands. GS1 Canada calls the switch voluntary.

  3. After that

    That's where the industry is heading. In the UK, Tesco announced in April 2026 that its own-label sausage range was moving to a QR code alone. In Canada, your current barcode stays on the pack until checkouts can read 2D codes everywhere, and no removal date has been announced.

What it does

  • It opens on any phone, without an app.
  • The page lives on your domain, and it can change without a reprint.
  • It carries the same number as your barcode.

What it doesn't do

  • Checkouts in Quebec can't read it yet, and GS1 Canada names no Canadian retailer that can.
  • It doesn't replace your barcode. Both stay on the pack, and no removal date has been announced.
  • It isn't mandatory. No law requires it.

The best time to add it is your next print run. It takes a little room next to the barcode, and not much else.

One person who answers

Nitide was founded in Montreal by Matteo Jam. Every project has one named person in charge, who picks up the phone and signs off on the work. We work in French first, and English-speaking brands from anywhere in Canada are welcome. You keep everything: your domain, your files, your data.

Fifteen minutes to look at your products.

Tell us what you sell and where you want to sell it. We'll tell you what's missing.

Book 15 minutes

or write to contact@nitide.ca